Megaphone TV Widely Used Alongside Kavanaugh Coverage

by | Oct 11, 2018 | Best Practices, Broadcaster Success, Megaphone 101, Megaphone Updates, Responsive Reporting | 0 comments

New York, NY – One of the biggest questions we are asked is, “How do we work live polling into news coverage?” It’s a fair question and the recent controversy surrounding Brett Kavanaugh’s Supreme Court appointment serves as an excellent case study.

In markets all across the country (red states and blue states) Megaphone newsrooms saw a dramatic spike in viewer engagement with polls about the Kavanaugh controversy. More than any other story of 2018, Kavanaugh’s Supreme Court appointment unquestionably generated the biggest reaction. Throughout the entire news cycle, stations saw a sustained increase in usage rates.