Understanding how to sell interactive sponsorships, such as the example from CBS Chicago WBBM and Stephen Colbert, can help broadcasters quickly boost sales and revenues. Local television stations and broadcasters need fresh, engaging ways to help advertisers stand...
Megaphone TV makes interactive contests, like this one from client WCIA, an excellent way for local stations and broadcasters to boost revenues and attract sponsors and advertisers looking for exciting inventory to invest in. Sponsored interactive contests are an...
Selling commercial TV spots can be challenging due to advertiser demands. Interactive sponsorships make it easier. Local broadcasters today are encountering a significant challenge: selling traditional commercial spots is becoming increasingly difficult as advertisers...
Interactive sponsorship is the fastest way for your broadcast organization to increase revenues, sell more advertising, expand its inventory, AND charge a premium. By acting as a focal point for a brand’s advertising efforts with your station, interactive sponsorship...
WRTV, a Scripps station in Indianapolis, has launched its first 30-second interactive sponsorship commercial (Interactive30s) using the Megaphone TV platform. This commercial promotes a trivia contest sponsored by Franciscan Health leading up to the prestigious...
Local broadcasters across the country use Megaphone to engage High School Football fans … and generate revenue in the process.For anyone who missed our recent High School Football webinar, below are some of our favorite examples of how Megaphone can be used to...
