Megaphone TV Helps Venture into Cures’ Eddie Vedder, Tom Holland, and Billie Eilish Raise $1.3 million

by | Jan 13, 2023 | Best Practices, Broadcaster Success, Megaphone Updates | 0 comments

Just before we broke for the holidays, Megaphone TV was honored to be part of a celebrity-packed charity broadcast that helped raise funds for a rare and painful disease.

On November 20, 2022, Venture into Cures held a virtual event. It raised more than $1.3 million for the EB Research Partnership (EBRP), which works to find a cure for epidermolysis bullosa (EB) and other rare illnesses.

Megaphone TV worked with our client and the event’s co-producer, Door Knocker Media, to provide interactive audience engagement moments throughout the recorded stream.

Chris Pratt encouraging viewers to participate via QR code.

Eli and Lilly doing a real-time Megaphone TV poll!

Intermixed with performances by John Legend and the Red Hot Chili Peppers, celebrity introductions by Tom Holland, Chris Pratt, Keanu Reeves, Billie Eilish, and Emma Watson were interactive segments driven by Megaphone TV’s audience engagement platform.

Via their mobile phones, viewers could interact with broadcast content to learn more about people living with EB, participate in polls and quizzes, and send emojis to their favorite performers.

EBRP was co-founded by a group of parents – along with rock royalty Jill and Eddie Vedder – and is the largest association supporting research into EB.

Megaphone TV was used innovatively, as we were also included in pre-recorded content. This allowed viewers to learn more about people’s stories with EB, educate themselves on the illness and donate to find a cure no matter when they tuned into the event.

Interactive content. Learn about children with EB.

Click to donate helped raise $1.3 million.

More than 150,000 people watched the special from more than 70 countries.

“We are making life-changing strides for EB,” says the organization’s CEO, Michael Hund. “As we approach our third annual Venture Into Cures, we hope this year’s show motivates viewers to be involved in the fight towards a cure for not only EB but the 7,000 rare diseases affecting 10 percent of the global population.”

To learn more about EB – or to donate – visit ebresearch.org.