Big Spike in Lifestyle Shows Adopting Interactive Content

by | Oct 7, 2022 | Best Practices, Broadcaster Success, Megaphone Updates | 0 comments

Gray station WBTV uses interactive content during their lifestyle shows.

An increasing number of lifestyle shows are adopting our audience engagement technology to keep audiences hooked and to lay down the foundation for interactive sponsorship in the future.

Lifestyle shows – like morning shows – are excellent opportunities to launch mobile-friendly interactive segments.

Their audiences are often tech-savvy, connected to social media, and often engaging with brands online.

Regular interactive segments are a great way to hook these viewers.

As audiences become accustomed to these engagement spots, interactive segments become part of a recognizable routine – which is key for monetization.

KMSP’s lifestyle poll from their morning show Good Day.

With their light-hearted content, lifestyle shows are perfect for local and retail sponsors that need strong community connections to get the most from their ad dollars.

And with so many of these brands requiring strong digital components, interactive sponsorship is an excellent fit.

So there is no time like now to start incorporating interactive content for your lifestyle shows.

With Christmas around the corner, there are plenty of holiday-themed topics, trivia, and games that you can use to engage with your viewers using our audience engagement platform.

Even more important: you are creating a segment that can be leveraged for future sponsorship opportunities.