Viral Voting: Taking Action For You

by | Apr 14, 2019 | Broadcaster Success, Megaphone 101, Megaphone Updates, Responsive Reporting | 0 comments

For baseball’s Opening Day, General Motors was planning on showcasing the new Chevy Brazer. However, a significant wrinkle was the vehicle was produced in Mexico and not in the local area. Is this incentive to thousands of residents who are losing jobs due to plant closings?

GM officials were overwhelmed with WXYZ Detroit’s viewer reaction through Megaphone’s Viral Voting and social commentary. After the poll went viral, GM backed down and replaced it with an American-made vehicle. Watch the story here.