Facebook Live Integrations with Megaphone TV Connect TEGNA Stations’ Digital and Linear Audiences
The result of the 2016 Presidential election has revealed a divided country with strong views, and TEGNA stations are using Megaphone TV’s participation technologies in new ways to gather the opinions of their audiences from all sides of the political spectrum on both their linear broadcasts and on social channels through Facebook and Facebook Live.
TEGNA stations KPNX in Phoenix, WVEC in Norfolk, and Jacksonville’s First Coast News (WTLV/WJXX) have been using Megaphone TV’s enhanced interactive participation technologies to enhance their linear news broadcasts and build a two way communication path to its audiences.
Through a direct integration of Megaphone TV with Facebook Live, these same stations have been extending the conversation to digital on their Facebook pages, providing easy ways for audiences to participate in live polling both before AND after the linear broadcast. Each of these stations has enjoyed excellent engagement numbers – with a significant skew towards mobile.
KPNX uses Megaphone TV polling well before the evening broadcast to engage viewers by initiating questions on timely news topics. During the linear broadcast, an opportunity is given to the linear audience to answer that same question. At the end of the broadcast, a combined total of both answers received during the Facebook Live question period as well as the linear broadcast is shown. This seamlessly bridges the digital audience from Facebook Live with KPNX’s linear audience. Following the conclusion of the broadcast, the conversation continues on Facebook and Facebook Live with discussion and polling.
TEGNA’S WVEC in Norfolk utilizes Facebook Live for its direct polling as well. A notable poll from November 30th: “Do you agree with President-Elect Trump’s idea to jail flag burners?” 57% of the Norfolk audience ultimately answered “yes” to this question, which had an extremely high mobile engagement ratio.
TEGNA’S First Coast News utilized Facebook Live to ask a similar question: “Should burning the American Flag be a punishable offense?” The audience was divided, with 55% saying “yes.”