Virgin Media’s New Year’s Resolution is Even Better Audience Engagement

by | Jan 13, 2023 | Broadcaster Success, Megaphone Updates, New Broadcaster | 0 comments

Virgin Media’s flagship morning show, Ireland AM, launched with Megaphone TV recently and invited viewers to chime in on if they make New Year’s resolutions.

Hosts Tommy Bowe and Muireann O’Connell encouraged viewers to take out their phones, scan the QR code, and participate in the poll as they interviewed Dr. Edna Murphy on the power of resolutions to make effective changes in one’s life.

Ireland AM’s adoption of Megaphone TV is part of a continuing trend of morning shows adopting our audience engagement platform to make content more interactive, addictive, and fun.

However, viewers on the Emerald Isle aren’t big fans of resolutions, with 72% saying they don’t make them.

Which is fine by us because we think the Irish are perfect just the way they are!