StreamClick Powers Nexstar’s Iowa Democratic Primary Coverage

by | Jun 29, 2022 | Broadcaster Success, Megaphone Updates, Responsive Reporting, StreamClick, Streaming | 0 comments

Recently, Nexstar’s WHO 13 turned to StreamClick – our live streaming platform for broadcast professionals -to bring their viewers live coverage of Iowa’s Democratic election results.

Iowa plays a pivotal role in American electoral politics by being one of the earliest states to hold congressional and senate primaries and one of the first states to hold presidential ones.

On June 7th, Iowa held the Democratic primaries, and local station WHO 13 wanted to live stream coverage and allow Iowan election junkies the ability to follow the results as they came in.

WHO 13 had precise requirements for their broadcast:

  • Stream directly onto their website

  • Broadcast from in-studio and on-location

  • Run b-roll

  • Keep the production crew to a minimum

Naturally, they turned to StreamClick.

Just days after their StreamClick demo, WHO 13 produced a broadcast quality, multi-location, professional news live stream of a critical election.

They used StreamClick to power their entire production: video, audio, graphics, b-roll, and CDN.

The resulting 45-minute coverage was streamed directly via their website, using StreamClick’s built-in video player.

WHO 13 streamed directly onto their website, allowing them to take advantage of onsite digital advertising revenue

The coverage was managed and produced by just one individual, Bill Pierson, Content and Production Director for WHO 13.

By using StreamClick, Pierson seamlessly switched between in-studio anchors and on-site reporters – one of whom was broadcasting using only their iPhone!

Reporter Taj Simmons on location via his iphone

And this being an election year in Iowa, this is the first of many times WHO 13 can deploy StreamClick for outstanding journalism.

WHO-13 is excited for more opportunities to use StreamClick.

And, we’re excited too!

And in case you are wondering, Michael Franken was the big winner of the night. He will go on to face incumbent Republican Chuck Grassley this November for his Senate seat.