One of the biggest trends we’re seeing for 2021 is the adoption of Interactive Sponsorships/Advertising by brands and agencies around the country. Broadcasters have packaged Interactive Campaigns in a variety of ways. The most proven campaign delivering results is a simple formula:
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Branded Megaphone poll, trivia, or social comment content w/sponsor logo
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Billboard and/or promo as a lead-in/lead-out of a segment
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Pop-up offer directing viewers to an advertiser’s website or content
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Verbal broadcast mention by an anchor: “Tonight’s interactive content is brought to you by Ford”
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Add :15s or :30s spotbank to deliver addition value
Below is a breakdown of MegaStars WOIO Cleveland 19’s weekly playbook during football season.
WOIO Cleveland 19 scored a touchdown with their Fall ‘21 football coverage. Their weekly Cleveland Browns Tailgate show features live polls, sponsored by The Hooley House Sports Pub. Their sponsorship package includes:
➢ Logo placement
➢ Pop-up offer (that helps fans order food during the big game)
➢ In-show Billboard
For the extra point, WOIO uses Megaphone’s web polls for their Hyundai Pigskin Poll of the Week. This week-long poll lives in the sports section of their website and is also featured every week within the Browns Tailgate show. All web polls can include a clickable sponsor’s logo as well as a pop-up offer.
And WOIO wins with a game-ending drive with their High School Game of the Week poll, sponsored by Romeo’s Pizza. This week-long web poll includes a pop-up offer advertising Romeo’s Pizza of the Week.
