VENN’s multiplatform gaming and esports broadcasts enhanced by Megaphone

by | Sep 25, 2020 | Broadcaster Success, Gaming, Megaphone Updates, New Broadcaster, Products, Streaming, Video | 0 comments

VENN is a broadcast network for live gaming, streaming, esports and entertainment audiences. Since its launch on August 5th, VENN has broadcast live from its studios in Los Angeles and is distributed across a broad range of media platforms. Megaphone TV is playing a key role in creating a frictionless interactive viewing experience for the digital generation.

In VENN’s interactive broadcasts, participation is “on by default.” Viewers join the show knowing they have a voice. Hosts respond regularly to viewer sentiment and showcase audience messages on air. The result is a blurring of the distinction between audience and host that’s closer to “hanging out with friends” than “watching TV.” Conversations are more personal, more engaging, and stickier than traditional static formats. Megaphone polls, quizzes, social-to-air harvesting, host chat, viewer feedback, and loyalty programs put the audience in the show.

Interactive Talk SHow on VENN.TV

Interactive Talk SHow on VENN.TV

 

Ryan Dolinsky, VENN’s Associate Producer outlined the vision this way: “Our target audience has the expectation of interacting with their entertainment, be it through video games or through talking in chat with their favorite streamer. For VENN, interactivity has been a core requirement from the start. Megaphone offered us a tremendous base to start from, as well as a great partnership to push the boundaries down the line. At its core, Megaphone is our means to ask our audience what they think or what they want. From there it is on us to act on that information and we are constantly looking for new ways to engage with the audience and let them feel their impact on our shows in real time.”

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For VENN, interactivity has been a core requirement from the start. Megaphone offered us a tremendous base to start from, as well as a great partnership to push the boundaries down the line.
— Ryan Dolinsky, VENN Associate Producer

Users Vote in Twitch Chat or on venn.tv

Users Vote in Twitch Chat or on venn.tv

VENN targets a gaming demographic, so it broadcasts on Twitch and venn.tv, with traditional cable distribution coming soon.

With the launch of VENN, Megaphone debuted its new Twitch Chat Voting and Twitch Comment-To-Air functionality, allowing VENN producers to aggregate votes and UGC from viewers on twitch.tv and venn.tv simultaneously.

And when VENN launches on additional platforms, such as cable and set top devices, Megaphone interactivity will be immediately available for those viewers too, using Megaphone’s Hybrid Mode.

The viewer experience of a live VENN broadcast is that of doing something together, not just watching. Even people who don’t directly participate are a part of the action by simply being there. The audience is no longer invisible, passive, or imaginary. They’re part of the show.