How Stations Drive Audience By Polling Viewers

by | Jun 30, 2020 | Broadcaster Success, Megaphone Updates | 0 comments


Local TV stations all around the country are using Megaphone TV on-air to grow and hold viewers during their newscasts. This was the focus of a recent article on TVNewsCheck; an online media outlet focused on “The Business of Broadcast.”

We use Megaphone to hold an audience, and by and large, it does.”
— Ian Rubin, News Director of WOIO Cleveland

The article features interviews with Ian Rubin, News Director for WOIO Cleveland; Keith Connors, News Director for WFSB Hartford, Jamie MacDonald, Megaphone TV’s VP of Broadcast Solutions; and Paul Schmidt, Megaphone TV’s Executive Producer.

You can read the full article on by clicking here.

We saw more than 100,000 people interact with the poll in the first 60 days we had it. We use it on a daily basis multiple times a day to test how people are feeling about various things, and often we’ll go out and do stories based on poll results.”
— Keith Connors, News Director of WFSB Hartford