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How Stations Drive Audience By Polling Viewers

by | | Broadcaster Success, Megaphone Updates | 0 comments

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Local TV stations all around the country are using Megaphone TV on-air to grow and hold viewers during their newscasts. This was the focus of a recent article on TVNewsCheck; an online media outlet focused on “The Business of Broadcast.”

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“We use Megaphone to hold an audience, and by and large, it does.””
— Ian Rubin, News Director of WOIO Cleveland

The article features interviews with Ian Rubin, News Director for WOIO Cleveland; Keith Connors, News Director for WFSB Hartford, Jamie MacDonald, Megaphone TV’s VP of Broadcast Solutions; and Paul Schmidt, Megaphone TV’s Executive Producer.

You can read the full article on TVNewsCheck.com by clicking here.

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“We saw more than 100,000 people interact with the poll in the first 60 days we had it. We use it on a daily basis multiple times a day to test how people are feeling about various things, and often we’ll go out and do stories based on poll results.””
— Keith Connors, News Director of WFSB Hartford