Responsive Reporting In The COVID-19 Era

by | Apr 25, 2020 | Megaphone Updates, Responsive Reporting | 0 comments

On April 20th, Governor Kemp announced that Georgia would be reopening on April 24th. Within 3 minutes of the press conference ending, 11 Alive (WXIA-TV Atlanta) launched an on-air poll asking, “Do you agree with Gov Kemp’s decision to ease restrictions?”

Within moments, the poll went viral with 100,000+ votes. Instead of clipping random passersby who may be hearing the news for the first time, WXIA was able to instantly gauge reaction from their entire audience, live with real-time results. The audience’s opinion now becomes part of the news cycle.

Enhancing reach of the poll, 11 Alive talent shared the voting URL, and hundreds of viewers used Share Your Vote feature to amplify the opinion poll further. The social share resulted in increased dialog and conversation across all social platforms.

Viewers are looking for information and connection during the COVID-19 pandemic. Best-in-class work by #TeamTEGNA at 11 Alive news.

Talent Tweet

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Viewer Reaction

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