One way sports broadcasters can further engage with their viewers is through “March Madness” style brackets. Using a series of web polls to create sports brackets promotes in-show and social mentions that will drive more traffic to your website.
No NCAA Tournament? Time for innovation! Our broadcast partners at KATC Lafayette brought the dramatics of the NCAA Tournament to their Cajuns Madness bracket as they named the best Louisiana Ragin’ Cajun Student Athlete. They paired up the athletes in a championship-like bracket, allowing viewers to vote for the athlete they want to see move forward.
Our partners at BYU Sports Nation got creative using brackets to decide on the best sports play. Viewers could vote online or through the BYU Sports Nation app. Watch the full video below!