If you’re looking for some good news in these uncertain times, consider this: Local News viewership is up. Dramatically.
Local Market Spotlight: WXYZ Detroit
Viewers may feel helpless, but you can give them a voice. Now, more than ever, live polling gives your expanded audience a chance to share their thoughts; including feelings of frustration, anxiety, and alarm.
WXYZ Detroit, for example, has been setting record engagement levels this month. Following a recent protest in Lansing, tens of thousands of viewers voted in a poll asking if Governor Whitmer’s stay-at-home restrictions should be eased.
Congratulations to the entire team at WXYZ Detroit! For more best practices, refer to Megaphone TV’s Editorial Training Manual.