Using Digital Content to Create a Sense of Community for Viewers

by | Apr 1, 2020 | Megaphone Updates | 0 comments

Deck: Megaphone Digital Workshop

In this time of uncertainty, viewers are looking for a sense of community. Now is the time to experiment and take chances. Use this opportunity to test and build new live digital content. Below are a few ways to connect with your viewers:

  • Article +

  • Web Polls

  • Social Voting

  • Trivia

Article +

Your viewers are exposed to a lot of misinformation through social media. They are looking to trusted news outlets to provide accurate, verified information and resources.

Our new Article + feature allows you to help your viewers navigate your website so they can find the latest news or other helpful resources. 

Guide them to the Coronavirus/COVID-19 section of your website or a specific article related to your poll.

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Web Polls

Web Polls allow you to i-frame a poll with any article on your website. You can run an unlimited number of web polls simultaneously or include a pop-up offer to enhance sponsorships.

Social Voting

Use social media to drive viral engagement by linking your voting page URL on Facebook and Twitter and bring social traffic to your site. Facebook promotion drives comments, reactions, and shares.

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Trivia

Trivia related to news and information works well for shows that target older demos. Trivia questions can be based on the content covered in your show, creating a force-tune element. Watch the video below to see how WHIO Dayton used weather trivia during their live broadcast.

VIDEO: WEATHER TRIVIA

ICYMI: Megaphone Digital Worship

Social distancing is forcing broadcasters to grow their digital audience. Viewers are desperate for information and a sense of community so take this as an opportunity to test and build new live digital content. Learn more by watching our digital workshop below: