Video: COVID-19 Pandemic Coverage
In this uncertain period of social distancing, viewers are looking for information and connection.
Your anchors are providing trusted and verified news as well as companionship during a confusing and difficult time.
We are here to help you.
Megaphone’s production and consultation services operate remotely and are unaffected by self-quarantine measures.
We will be hosting a series of live webinars starting Wednesday March 25th to share ideas and show how to use Megaphone to its full potential.
#1: LIVE POLLING IS M.O.S. FOR THE SOCIAL DISTANCING ERA
People need the news more than ever. Every broadcaster is trying to produce a regular newscast while prioritizing the safety of their staff. Doing live polling in lieu of streeters allows you to:
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Minimize unnecessary public contact
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Use your resources more efficiently
Reminder: Megaphone Studio can be accessed and operated remotely (even from home)
#2: INFORM AND CONNECT WITH ARTICLE +
Your viewers are exposed to a lot of misinformation through social media. They are looking to trusted news outlets to provide accurate, verified information and resources.
Our new Article + feature allows you to help your viewers navigate your website so they can find the latest news or other helpful resources.
Guide them to the Coronavirus/COVID-19 section of your website or a specific article related to your poll.
You can also use Article + to:
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Donate to your local food bank or the charity of your choice
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Connect with local businesses (who are relying on digital traffic more than ever)
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Highlight videos on your website
We will be including an overview of Article + during next week’s webinars.
#3: GROW YOUR DIGITAL COMMUNITY
People are a little scared and a little bored so they need distractions. Viewers are looking for a sense of community so take this as an opportunity to test and build new live digital content. Now is the time. Nobody is going to judge you for any lack of quality.
Link: Case Studies: Digital, Streaming, OTT
Pro Tip: If you’re going to be live, you need to be interactive. (If you don’t want your live stream to feel live, use VOD).
Facebook Live
Facebook Live is a tool that allows you to create a more lo-fi, authentic connection than traditional broadcast. In addition to news and talk formats, there is an appetite now for DIY lifestyle content including:
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Personal Fitness
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Cooking
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Gardening
Reminder: Megaphone can be integrated into your video feed or used as an overlay through your streaming software.
Virtual Watch Parties
Use your app + social to create a second-screen experience during live events (such as political debates)
News Trivia
Link: Trivia and Quiz Manual