What if we Added a News Quiz to our Newscast?

by | Jan 21, 2020 | Megaphone Updates | 0 comments

Arizona State University’s Cronkite News recently teamed up with Megaphone TV to create “Recycling Reductions,” a quiz containing ten questions regarding recycling. For this project, the ASU team hypothesized how they might apply some of the principles of gaming to inform the audience on issues that matter. Here is how it worked:

  • Viewers were allowed to test their knowledge by using Megaphone’s Live Trivia engine on mobile and web.

  • Each question was presented during the TV broadcast on-air for 10 seconds to generate competitiveness and immediacy.

  • At the end of each question, the broadcast revealed the correct answer for viewers at home.

  • Simultaneously, viewers participating on the web and mobile could see the correct answer reveal on their device.

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The data showed that adding a purposeful gaming element made traditional live linear news coverage much more engaging for the audience.”
— Frank Mungeam, Knight Professor of Practice in TV News Innovation at ASU Cronkite School of Journalism |

The Results: According to ASU, the program generated 12 times the engagement of the typical Cronkite video. The engagement over-indexed across every metric, from Watch Time (4x) to Comments (16x) to Engagement to Shares (8x) to Reach/Distribution (11x) and Starts (3x).

You can read more here and watch the video below. Congrats to ASU Cronkite News on another highly successful project!