February is a huge month for politics and marquee live events
Polls that discuss national politics consistently drive the highest engagement across the country
Video: Impeachment Coverage
BIG EVENTS = BIG ENGAGEMENT
The Super Bowl and the Oscars are the #1 and #2 broadcast events every year
Link: Case Studies: Awards Shows
BEFORE (Build Hype)
Predictions: Who will be the biggest winners?
Performances: Remember that viewers tune into the Super Bowl and the Oscars for the performances so engage viewers with halftime show
Tune-In: Be sure to include tune-in details for either your broadcast or your post-game coverage
DURING (Join The Conversation)
Virtual Watch Party: Use Megaphone to create a second screen experience that you promote on social and using your app
Pro Tips: Time your engagement around natural breaks in the action such as commercials or halftime and have the graphic assets (ie. logos, headshots) preloaded into your Media Gallery
AFTER (Tap Into Audience Sentiment)
Reactions: Be authentic. Don’t be afraid to ask questions that tap into the actual mood of the viewers.
