Link: Megaphone 101: Reports
The new self-serve Advanced Analytics can be found under the Reports Tab in Megaphone Studio.
The new Engagement Reports tab gives instant access to total usage statistics for your deployment including:
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Unique Users (Reach)
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Total Runs (Frequency)
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User Engagement Time
The new Audience tab gives users self-serve access to demographic information including:
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Gender
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Age
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Location
Audience also give you advanced insights into your Megaphone users.
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Affinity identifies your viewers’ interests broken down into lifestyle content categories
In Market Segments identifies your viewers’ purchasing intent
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Data includes products and services for which your viewers are actively searching
For more information on Megaphone Studio Reports, check out Megaphone 101: Reports or contact your Megaphone Producer.