6abc Philadelphia Dunkin’ Thanksgiving Parade: Watch and Win Sweepstakes

by | Dec 4, 2019 | Broadcaster Success, Megaphone Updates, Sponsorship & Advertising | 0 comments

To celebrate Philadelphia’s 100th Thanksgiving Day Parade, 6abc and Dunkin’ used Megaphone powered polling and a custom graphic theme to create a Watch and Win sweepstakes. Tens of thousands of viewers entered to win prizes including:

  • Dunkin’ coffee for a year

  • NFL Philadelphia Eagles tickets and tailgate package

  • A trip to Florida

After viewers entered the contest, they received a pop-up directing them to the Dunkin’ Perks website. This resulted in dynamic digital conversions for the title sponsor.

Congrats to all the winners and 6abc on a successful sweepstakes! Click below to watch the entire video.