To celebrate Philadelphia’s 100th Thanksgiving Day Parade, 6abc and Dunkin’ used Megaphone powered polling and a custom graphic theme to create a Watch and Win sweepstakes. Tens of thousands of viewers entered to win prizes including:
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Dunkin’ coffee for a year
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NFL Philadelphia Eagles tickets and tailgate package
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A trip to Florida
After viewers entered the contest, they received a pop-up directing them to the Dunkin’ Perks website. This resulted in dynamic digital conversions for the title sponsor.
Congrats to all the winners and 6abc on a successful sweepstakes! Click below to watch the entire video.