NBC4 Daytime Columbus: Cyber Week Deals

by | Dec 11, 2019 | Broadcaster Success, Megaphone Updates, Sponsorship & Advertising | 0 comments


This holiday season, NBC4 Daytime Columbus [WCMH-TV] teamed up with Kyoto Japanese Steakhouse for their Cyber Week Deal of the Day. The holiday-themed trivia game gave viewers the chance to win a $50 gift card to Kyoto.

How does it work?

  • NBC4 viewers answered a true or false statement, “Only 8 reindeer (no Rudolph) are featured in Twas the Night Before Christmas.”

  • After voting, a contest form was displayed with a chance to win a $50 gift card.

  • After entering the contest, viewers could also participate in the Cyber Week Deals by going to the NBC4 Deals 4 webpage and purchasing a $50 gift card to Kyoto for only $25!

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Congrats to WCMH on a successful holiday campaign which can be a sponsorable blueprint for branded content all year long. Watch the full video below.