This holiday season, NBC4 Daytime Columbus [WCMH-TV] teamed up with Kyoto Japanese Steakhouse for their Cyber Week Deal of the Day. The holiday-themed trivia game gave viewers the chance to win a $50 gift card to Kyoto.
How does it work?
-
NBC4 viewers answered a true or false statement, “Only 8 reindeer (no Rudolph) are featured in Twas the Night Before Christmas.”
-
After voting, a contest form was displayed with a chance to win a $50 gift card.
-
After entering the contest, viewers could also participate in the Cyber Week Deals by going to the NBC4 Deals 4 webpage and purchasing a $50 gift card to Kyoto for only $25!
Congrats to WCMH on a successful holiday campaign which can be a sponsorable blueprint for branded content all year long. Watch the full video below.