Awards Season kicked-off with fans interacting through Megaphone TV on Country Music’s Biggest Night. Many ABC stations used Megaphone polling both before and after the show to promote their broadcast of the CMA Awards.
Link: Megaphone 101: Awards Shows
ABC stations used the CMA Awards to create a sponsorable blueprint that can use throughout awards season, culminating with the 2020 Oscars on February 9th. Below are some ideas for broadcasters to help win Awards Season with their viewers.
PRE-SHOW — BUILD HYPE AROUND YOUR BROADCAST: Leading into an awards show, promote your broadcast through Megaphone polling and trivia.
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PREDICTIONS: Who will be the big winners?
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PERFORMANCES: Which collaboration are you most excited to see?
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TRIVIA: You think you’re a fan? Megaphone allows fans to play along with live trivia.
DURING THE AWARDS: WATCH PARTY
Create a second-screen watch party with Megaphone
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Drive traffic to your Watch Party by using push alerts in your app and promote the link on social media.
Pro Tips:
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Schedule interactivity around commercial breaks when viewers will be checking their phones
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Be authentic! Prove that you are watching along with the viewers by asking questions that reflect the social conversation.
POST-SHOW: REACTIONS and VIEWER VOTE
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Which performance was the best?
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What moment stood out?
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Most underwhelming performance?