WCMH Columbus: Band of the Week and Pepsi Sponsorship

by | Oct 10, 2019 | Megaphone Updates | 0 comments

It’s no secret that broadcasters around the country can use Megaphone to enhance their coverage and grow sponsorship campaigns during football season. With a creative twist, stations like WCMH in Columbus use Megaphone to let their viewers vote on the high school football Band of the Week!

  • Every Thursday during football season, WCMH lets viewers select their Band of the Week from 4 pm to 6 pm local time.

  • In a highly teased event, the winner is revealed at the end of the newscast.

  • After voting in the live poll, viewers receive a pop-up link to a Pepsi coupon, creating a transactional sponsorship opportunity for their sponsors.

  • On Friday night, WCMH will live stream the band’s halftime show on Facebook Live.

Watch the video below to learn about more ways Megaphone can maximize your coverage and sponsorship opportunities during football season.

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