Interactive Advertising: KABC demonstrates Interactive Advertising with Cold Stone Scoop of the Day

by | Jul 6, 2018 | Megaphone Updates | 0 comments

LOS ANGELES, California – Megaphone TV is renowned in news rooms around the world for being an essential tool to know what their viewers think of a given topic or story. When placed in the hands of creative news makers and sponsors, Megaphone’s interactive advertising products can provide a segment with a whole new level of fun and games, especially when prizes are made available.

In this example, using a branded Megaphone segment on KABC Los Angeles, the newscasters pose the question to the audience about what aspect of the upcoming Royal Wedding they’re most excited about. To spur on public participation, viewers were encouraged to vote in the poll dubbed the “Scoop of the Day,” and then provide their information for a chance to win a $100 gift card to popular ice cream franchise Cold Stone Creamery. Megaphone’s software plays an essential role in the prizing, branding, and the actual polling taking place in the video above.

For more information about how Megaphone’s interactive advertising can spice up your program and attract new sponsors in both live broadcasts and streaming, you can book a hands-on demo, by clicking this link: