NEW YORK, NY – Megaphone TV and Embassy Row are thrilled to announce that Bravo’s Watch What Happens Live! with Andy Cohen has been nominated for a 2018 Emmy award in the category of Outstanding Creative Achievement in Interactive Media within an Unscripted Program.
When it comes to interactivity within a broadcast television show, Watch What Happens Live! is a pioneer and industry leader in demonstrating how an audience can participate and direct a show in real time as its being broadcast right into their homes five nights a week. Commonly, as host Andy Cohen interviews his guests, a question will appear on screen while encouraging viewers to go to their voting website and vote in a variety of polls. Viewers can participate in these polls on the device of their choice, from laptops, to smartphones, to tablets. Results are tabulated so quickly and efficiently that the host and guests can see the results come in as their discussion is taking place, pushing the conversation.
There is no other interactive program on the air that allows viewers to choose what challenge food their favorite star has to try live, finds celebrities trying to persuade the audience to rank their swimsuit picture highly on a 1 out 10 scale, or guests proclaiming their side of a debate is the winner in a “blow out” as the audience results roll in live. Minds can change in real time, guests react to the mood of their audience, and fun can be had in a participatory way that was never possible in traditional broadcast television until now. All of this is made possible with Megaphone TV’s cutting edge real time Viewer Engagement Platform and Embassy Row’s incredible production experience and capacity.
The interactivity extends beyond audience polling and trivia to include a live digital-only after show, segments where viewers can also call in and interact with their favorite celebrities on the air using a traditional phone line, and a social chat hub to focus and aggregate social media conversations around the show’s website.
Megaphone TV has received 4 Emmy nominations, and one Emmy award with Bravo for “Outstanding Multiplatform Storytelling.” The 70th Annual Emmy Awards will be taking place on September 17, 2018 at the Microsoft Theatre in Los Angeles.