The “Question of the Day” format is the #1 driver of interactive sponsorship sales for our clients. Its easy-to-understand, highly flexible, and practical nature makes it perfect for almost any broadcast content, market, or advertiser.
Increasing advertising and sponsorship revenue constantly challenges TV ad sales teams.
Megaphone TV, the #1 interactive sponsorship platform for broadcasters, is a pioneer in providing stations with interactive tools to help them boost revenue without undercutting their inventory.
Our most popular sponsor-friendly interactive segment is something we call the “Question of the Day.”
This game-changing live poll format isn’t just a way to hook and keep audience attention; it’s a revenue-generating powerhouse that is the #1 driver of interactive sponsorship sales that our clients use to boost ad sales and keep margins high.
In this blog post, we will unravel the potential of the “Question of the Day,” showcasing how you can use it in your broadcasts to exceed your revenue goals.
How it Works
The “Question of the Day” format could not be any easier to understand, deploy, and profit from.
The sponsor-friendly “Question of the Day” format is popular because audiences enjoy sharing their opinions, making it a versatile choice for any broadcast content, market, or advertiser. And because so many broadcasters already incorporate polls into their shows, the “Question of the Day” becomes a familiar vehicle to attach sponsorship.
Virgin Ireland and Emirates. The “Question of the Day” format can be used during sports broadcasts to produce engaging content and boost sponsorship revenue.
The “Question of the Day” is the perfect tool for sports broadcasters seeking to boost their sponsorship sales.
Imagine a live poll seamlessly integrated into your sports broadcasts, catching viewers’ attention and providing sponsors with a dynamic platform to showcase their brand.
With sponsor graphics and logos central to the experience, this interactive segment transforms ordinary sponsorship time into an immersive brand journey. Advertisers gain unprecedented visibility, and sales teams open doors to new, revenue-rich possibilities.
The “Question of the Day” format – for sports coverage and during live matches– is an excellent revenue driver and lucrative addition to any broadcaster’s sponsorship and advertising inventory.
Nexstar Station WNCT and West Shore Home. When editorial guidelines are respected, sponsorship during local news segments is an ideal way to boost station revenues and help advertisers connect better with local communities.
The “Question of the Day” transforms community engagement into sponsorship success for revenue-focused general managers and sales directors in local news markets.
Regularly featuring a segment where viewers actively participate in polls about local stories or issues is a prime opportunity for local sponsorship sales.
Because local news is strongly associated with local markets, advertisers gain exposure and community relevance when sponsoring segments.
With this powerful revenue tool, ad sales and revenue teams can attract sponsors who are eager to align their brand with the heartbeat of their community.
So long as editorial standards are maintained, the “Question of the Day” format can help local news divisions meet their revenue goals quickly and easily without sacrificing station ad rates.
Reality & Game Shows: Excitement and Revenue in One
Univision utilized the “Question of the Day” as a poll to engage viewers in La Casa de los Famosos Mexico voting and drive ViX subscriptions. You can adapt it to allow audiences to impact broadcasts by choosing the best singer, eliminating island residents, or selecting the finest dancer.
In the world of reality and competition show programming such as The Masked Singer, Big Brother, X-Factor, or Dancing with the Stars, the “Question of the Day” format transforms into a powerful audience participation polling tool.
Producers can reshape their broadcasts, allowing home viewers to vote in real-time, directly influencing the show’s outcomes. This engagement intensifies the viewer experience and provides sponsors exclusive exposure during critical moments, seamlessly integrating their brand into the show’s narrative.
The “Question of the Day” becomes a strategic piece of interactive content, blending sponsorship opportunities with viewer empowerment, elevating audience engagement and sponsor visibility during the most decisive moments of the show.
Book a Demo and See “The Question of the Day” in Action!
The “Question of the Day” is such a flexible sponsorship vehicle that it finds a home in almost any broadcast content you may have, opening new revenue potential for your entire television schedule.
Ideal for most brands, markets, and audiences, the “Question of the Day” continues to be one the #1 driver of interactive sponsorship sales for our clients.