Every spring, local stations – like WPRI – have a powerful opportunity to connect with their communities and advertisers by celebrating high school and college graduates on air.
Families love seeing their students’ graduation photos broadcast on TV, and local sponsors love being part of the celebration.
With Megaphone TV’s interactive sponsorship platform, running a “Salute to Seniors” or “Celebrate the Graduates” UGC campaign is easier than ever.
From entry management and usage permissions to lead capture and first-party data, we handle all the backend logistics, allowing stations to focus on delivering great content. These campaigns increase visibility, enhance brand perception, and provide sponsors with a prominent on-air presence in a feel-good, high-visibility environment.
Here’s how three local broadcasters made the most of their graduation campaigns, each powered by Megaphone TV.
KETK and Tyler Junior College Honor Local Seniors
In East Texas, KETK ran a full-featured “Salute to Seniors” campaign sponsored by Tyler Junior College. Each spot included a grid of personal photos submitted by families, a QR code to drive engagement, and the student’s school name. The campaign was prominently branded and featured a link to KETK.com/Share-It, making it easy for viewers to submit photos.
By pairing user-generated content (UGC) with Tyler Junior College’s brand, the campaign connected local families with an educational sponsor that shares their values. TJC gained direct exposure in a trusted media environment, while KETK positioned itself as a community-first station that celebrates local milestones.
Megaphone TV’s platform made it simple by handling photo submissions, permissions, and display formatting, making this a low-lift, high-return campaign.
WPRI and RISLA Turn Celebration Into Lead Generation
WPRI in Providence launched its “Celebrate the Graduates 2025” campaign in partnership with the Rhode Island Student Loan Authority (RISLA). The call to action was direct and time-bound: submit a senior photo by June 13 at WPRI.com/Grads25.
A branded QR code and eye-catching visuals made the promotion clear and scannable, while RISLA’s presence reinforced its role as a trusted resource for students and parents.
The campaign wasn’t just about visibility; it was about data. With Megaphone TV powering submissions, WPRI and RISLA captured first-party data at scale, all while delivering meaningful community value. The partnership aligned RISLA with graduation season in a way that was memorable, measurable, and mission-aligned.
With Megaphone TV’s privacy-compliant tools, both sponsor and station built stronger relationships with their audience while unlocking valuable lead capture in the process.
WXTX and Prestige Property Brokers Elevate Graduation Tributes
At WXTX FOX 54 in Columbus, Georgia, the “Salute to Seniors” campaign took on an elevated, luxurious tone. Sponsored by Prestige Property Brokers, the segment aired nightly at 7 and 10, giving sponsors a dependable prime-time presence.
The campaign featured elegant gold accents, graduation imagery, and a QR code linked to a branded landing page for submissions.
This campaign positioned Prestige Property Brokers as a high-end, community-minded brand while providing WXTX with a daily content block that was engaging, emotional, and sponsor-friendly.
By utilizing Megaphone TV’s UGC tools, the station seamlessly integrated audience photos into both the broadcast and web experiences. Prestige received ongoing brand exposure in a premium on-air environment, while the community got to see their graduates recognized in style.
Celebrate Local Grads. And Your Bottom Line.
Graduation campaigns check all the boxes for broadcasters and advertisers alike: they’re easy to produce, highly visible, and intensely local.
With Megaphone TV handling submissions, usage rights, formatting, and data capture, stations can launch quickly and scale confidently.
Whether you’re partnering with an educational institution, a lender, or a luxury brand, these graduation tributes generate goodwill, deliver first-party data, and drive real sponsorship revenue. Want to launch your own graduation campaign?
Let’s make it happen.