Grow Broadcast Revenue Using Sponsored UGC

by | Dec 15, 2023 | Megaphone Updates, Interactive Sponsorship, UGC

Draper Media’s WRDE/WBOC and Delmarva’s Holiday House UGC sponsor Bay to Beach Buildings Inc. Sponsored UGC are ideal for sponsors and advertisers looking to attach themselves to “feel-good” content or produce campaigns fully customized to their brand goals.


When considering new avenues for revenue growth for your broadcast organization, UGC sponsorships should be at the top of your list.

Megaphone TV’s UGC (User-Generated Content) sponsorship brings unparalleled advantages for broadcasters, advertisers, and viewers.

Most importantly, UGC helps you drive engagement, protects brand safety, and unlocks lucrative and innovative sponsorship opportunities – all at once!


UGC Sponsorship Benefits

  • Easily allows viewers to submit photos, videos or comments to a segment
  • Fully customizable to the sponsor
  • Boosts broadcast revenue
  • Generates brand-building, awareness, and instant leads
  • 100% brand safe
  • Public Albums open new doors for native advertising


UGC Sponsorship for Sports

UGC sponsorships for sports broadcasts are an easy way to boost revenues. Combined with traditional advertising, UGC sponsorships are ideal for brands to connect with highly engaged sports fans.


UGC sponsorship offers many benefits that extend far beyond traditional advertising.

Imagine a sponsored UGC segment during a sports broadcast, where viewers share their passion for their home teams or celebrate victories.

A sponsored UGC segment provides sponsors with an authentic space to connect with their target demographic and associate their brand with the excitement of the game.

The UGC sponsorship model transforms sports broadcasts into interactive brand experiences, creating a sense of shared passion and loyalty that a commercial alone can’t do.


UGC Sponsorship for News Broadcasts


UGC sponsorship during local news or lifestyle segments provides advertisers with an unparalleled way to build brand awareness and trust within communities.


In local news or lifestyle broadcasts, the opportunity for advertisers is to build deep brand awareness and “feel good” brand association with local communities.

A sponsored UGC segment where viewers share snapshots of community events or heartwarming stories (for example) offers incredible brand value for sponsors who need to be seen as trusted members of their neighborhoods.

UGC sponsorship is all about relationship building, ensuring that brands become integral to viewers’ community experience.


Fully Customized Brand Experiences


UGC can be completely customized for a sponsor’s needs – including crafting a campaign that directly ties into a sponsor’s brand awareness and lead-generation goals


In UGC sponsorship, the key is designing campaigns that align with your advertiser’s brand identity and goals.

Consider an autobody dealership’s UGC initiative, where viewers submit photos of their old cars for a chance to win $500 off a repair. This customization ensures that the sponsor gets the leads required for a successful campaign while establishing their brand as the go-to place to repair your car.

Fully customized UGC campaigns empower brands to stand out, amplify awareness, and generate qualified leads.


Brand Safety: UGC’s Moderation Controls

UGC is all about brand safety. Approval is required before any UGC piece goes live. All UGC campaigns have a fully customizable privacy and usage policy to help ensure participants agree to your terms and conditions.


Brand safety is non-negotiable.

This is why Megaphone TV’s UGC feature has incorporated strong moderation controls. Nothing goes to air without approval.

These controls guarantee brand integrity, ensuring that every piece of user-generated content that airs is consistent with the broadcaster’s values and sponsor expectations.

Advertisers and broadcasters can rest easy, knowing that their broadcasts are shielded from inappropriate content, allowing them to confidently participate in the immersive world of UGC sponsorship without compromising brand safety.


UGC Public Albums: The Native Advertising Goldmine

Public Albums lets you host UGC galleries on your website, opening new doors for native advertising revenue.


Public Albums is our latest UGC feature that allows broadcasters a unique opportunity to generate additional native advertising.

Now, you can place fully branded UGC content into a gallery on your website. These curated galleries, showcasing the best UGC content, become another opportunity to expand a sponsor’s ad budget and allow them to have native advertising around their UGC content.

Sponsors get all the benefits of brand association with your website. Public Albums aren’t just a means of preserving UGC moments; they are an excellent way for broadcasters to maximize revenue potential via digital advertising opportunities.

And Public Albums includes all the powerful moderation tools to ensure 100% brand safety for you and your advertisers.


Book Your UGC Demo Today

UGC sponsorship is a great way for broadcasters to boost revenue easily.

From enhancing the home viewing experience to delivering highly targeted leads to sponsors while ensuring 100% brand safety, UGC sponsorship is the revenue driver your broadcast organization needs.

And Megaphone TV makes UGC sponsorship easy!

Schedule a demo with Megaphone TV to see how UGC sponsorship can seamlessly integrate into your broadcasting revenue strategy.



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