Turning Contests Into Clients: How Interactive Contests Drive Revenue

by | | Interactive Sponsorship, Interactive30s, KHQ, KOAA, Megaphone Updates, WTWO

Sponsored contests, like this one from KOAA and Ramos Law – are one of the simplest and most effective ways for media companies to generate new revenue, and no one makes it easier than Megaphone TV.

By pairing interactive contests with advertiser sponsorship, media companies can capture first-party data, increase viewer engagement, and deliver real, measurable value to their clients.

Below are three recent examples illustrating how local broadcasters are utilizing Megaphone TV to convert audience attention into ad revenue with minimal effort.

KOAA and Ramos Law Drive Sports Fans to Engage and Opt-In

For the 2025 U.S. Senior Open, KOAA partnered with Ramos Law to create a turnkey trivia contest that asked viewers a simple golf-related question. Using Megaphone TV’s interactive sponsorship platform, the campaign offered a 4-pack of tickets as the grand prize.

Viewers scanned the on-screen QR code, answered the question, and were instantly entered into the contest, all while Ramos Law got branded exposure throughout the segment.

Behind the scenes, Megaphone TV handled all of the lead capture, entry management, and data privacy compliance.

Ramos Law secured qualified leads and achieved strong brand visibility in a premium sports environment. At the same time, KOAA delivered measurable results to a local advertiser seeking to connect with an affluent, engaged audience.

KHQ and the Spokane Colleges Foundation Celebrate Local Pride

KHQ leveraged Megaphone TV’s platform to run an alumni trivia campaign on behalf of the Spokane Colleges Foundation. The contest tested local knowledge with a question about the college’s mascot and gave viewers a chance to win while reconnecting with their alma mater.

The campaign was a hit. Viewers participated with a quick scan, and KHQ was able to deliver a fully branded, interactive segment with no technical lift.

All user data and participation metrics were managed by Megaphone TV’s backend systems, providing the Foundation with meaningful insights while reinforcing KHQ’s value as a trusted community partner and revenue generator.

WTWO and Holiday World Make a Splash With Giveaway Trivia

WTWO’s campaign for Holiday World & Splashin’ Safari showcased how trivia can amplify family-friendly branding while delivering direct response.

The contest focused on Holiday World’s unique perk—free unlimited soft drinks—and gave participants the chance to win a pair of tickets to the park.

Megaphone TV made it easy.

WTWO’s sales team secured the sponsor, and our platform took care of the rest: managing entries, collecting first-party data, and creating a seamless experience from screen to scan.

The contest delivered fun for the audience and value for the client, reinforcing how even short-form trivia spots can unlock long-term sponsorship potential.

Contests That Close Deals

Interactive contests are more than just fun; they’re a proven way to turn station airtime into advertising ROI.

With Megaphone TV, your team can launch fully branded, data-driven campaigns with no extra technical setup.

We manage the creative. You deliver results.