Changing leaves, pumpkin patches, harvest festivals, and costumes all stacked back to back through Thanksgiving. For broadcasters, that’s weeks of built-in audience attention, and sponsors are looking for a way into it.
Here are three ways stations are turning fall engagement into sponsorship revenue with Megaphone TV.
Let Fans Become the Show with UGC
Changing leaf colors, costumes, pets, decorations, trunk-or-treat setups: viewers already want to show these off. A Halloween UGC campaign gives them the stage. Viewers scan a QR code, upload a photo, and your station features the best submissions on-air and online, fully moderated for brand-safe content.
Question of the Day
A daily or weekly fall-themed trivia question, on your newscast, site, and social, is one of the simplest ways to build a habit. It’s easy to participate in, easy to sponsor, and it gives a brand 5 to 7 touchpoints with the same viewer instead of one, which is where recall actually happens.
Check out how it works and VOTE HERE!
Turn Commercial Breaks into a Game
A standard :30 spot competes with a phone in every viewer’s hand. A Halloween themed Interactive Commercial doesn’t. Including trivia, a costume poll, or a giveaway viewers scan to play, and a 30-second ad stretches into minutes of active engagement, on broadcast, OTT, social, and your site.
Megaphone Handles the Heavy Lifting
None of this adds a project to your team’s plate. Megaphone TV handles the heavy lifting for you! Everyone comes out ahead. Sponsors get premium, clickable placements, engagement that actually drives recall, and rich participation data.. Viewers get a fun, shareable way to be part of the season instead of just watching it go by. And stations get the thing that makes both of those possible: a format built to run all season, at scale, without adding to the workload.
This isn’t a one-week window. Halloween spending is already at record highs, and Thanksgiving weekend brought out a record 202.9 million shoppers last year, with the Macy’s Thanksgiving Day Parade pulling in a record 34.3 million live viewers right alongside it. That’s two of the biggest audience moments of the year, back to back on your fall calendar, and the viewers driving both of them are on their phones the whole time your content is on screen. The stations that give them something to do with that attention this fall are the ones that will walk into the holiday season with sponsors already locked in.
Don’t leave treats on the table. Book a demo and let’s make 4th quarter the best!