by | | Interactive Sponsorship, Megaphone Updates, NonStopLocal, UGC, WDEF, WFXR, WIVB
Sponsored UGC Pet Pics, like this one from WFXR, is an incredible way for media companies to drive revenue while providing home viewers adorably addictive content. User-generated content (UGC) campaigns, such as “Pet Pics,” aren’t just filler. They...
by | | NonStopLocal, Interacting With, Sponsorship & Advertising
NonStop Local’s Eric Jordan discusses building stronger client relationships, revitalizing old promotions, and driving revenue through interactive sponsorships. We caught up with Eric Jordan, General Sales Manager at NonStop Local, to learn how his station is turning...
