Trend Alert: Interactive Sponsorships With NBC Sports Washington

by | Apr 12, 2021 | Megaphone Updates, Sponsorship & Advertising, Sports | 0 comments

A continued industry trend is the adoption of Interactive Sponsorships and Interactive Advertising by brands and agencies around the country. NBC Sports Washington recently launched Megaphone to incorporate brands into their audience engagement strategy.

Signature segments are now interactive in Pre/Post Game shows for both the NHL Washington Capitals and NBA Washington Wizards including:

  • Deal or No Deal (Geico)

  • Rat Rink of the Night (Virginia Lottery/Acura)

  • Fan Hot Takes (Geico)