The Houston Outlaws are an esports team in the Overwatch League. This month, the Outlaws’ Most Wanted: Content Creator Search featured aspiring influencers vying for an Outlaw’s contract. During the finale, which was live-streamed on Twitch and YouTube, the Outlaws used Megaphone polling and social display to engage their fan community.
In the same way that adding interactive content to a conventional sports broadcast offers unique opportunities for sponsorship and brand interaction, the Outlaws proved that those same techniques can be used to generate revenue in eSports:
