Megaphone Launches Fan Feed and Twitch Sponsorships

by | Mar 15, 2021 | Megaphone Updates, Sponsorship & Advertising, Streaming | 0 comments

The Houston Outlaws are an esports team in the Overwatch League. This month, the Outlaws’ Most Wanted: Content Creator Search featured aspiring influencers vying for an Outlaw’s contract. During the finale, which was live-streamed on Twitch and YouTube, the Outlaws used Megaphone polling and social display to engage their fan community.

In the same way that adding interactive content to a conventional sports broadcast offers unique opportunities for sponsorship and brand interaction, the Outlaws proved that those same techniques can be used to generate revenue in eSports:

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