Sports broadcasters around the world are using Megaphone to create unique digital experiences to engage and connect with their viewers…and to build revenue-generating opportunities for brands and agencies.
Rogers Sportsnet, Canada’s premier sports network, has created a series of sponsored brackets to engage fans during the NHL season, including the Greatest Hit and Greatest Goals of the 21st Century sponsored by Bacardi.
Sportsnet promoted the Bacardi campaign with:
-
Push Alerts in the SN App
-
On-Air verbal call-to-action
-
Sponsored social posts
And the winner is … Sportnet viewers and Barcardi! Bravo to the SN content creators and sales teams for collaborating on this Must See campaign.
