One of the biggest trends we’re seeing for the 2020-2021 TV Season is the adoption of Interactive Sponsorships and Interactive Advertising by brands and agencies around the country. Broadcasters have packaged Interactive Campaigns in a variety of ways. The most proven campaign delivering results is a simple formula:
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Branded Megaphone poll, trivia, or social comment content w/sponsor logo
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Billboard and/or promo as a lead-in/lead-out of a segment
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Pop-up offer directing viewers to an advertiser’s website or content
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Verbal broadcast mention by an anchor: “Tonight’s interactive content is brought to you by Ford”
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Add :15s or :30s spotbank to deliver addition value
For more ideas to drive interactive revenue, please see some of our favorite campaigns below!
Broadcaster: WABC New York
Brand: Spectrum
Category: Telecom
Description: Weekly sports prediction
Broadcaster: Sportsnet New York (SNY)
Brand: Ford
Category: Automotive
Description: MLB in-game hot take
Broadcaster: KPNX Phoenix
Brand: Earnhardt Automotive
Category: Automotive
Description: Daily News Poll
Broadcaster: WPVI Philadelphia
Brand: Dunkin’ Donuts
Category: Dining/Fast Food
Description: Watch and Win
Broadcaster: Rogers Sportsnet (Canada)
Brand: TD Bank
Category: Banking/Financial Services
Description: Fan Hot take with Watch and Win Contest
Broadcaster: Sportsnet New York (SNY)
Brand: Cadillac
Category: Automotive
Description: In-Game Fan Hot Take Poll
BROADCASTER: WPXI Pittsburgh
BRAND: Kia
CATEGORY: Automotive
DESCRIPTION: Black and Gold Sports Poll
Broadcaster: KSDK St Louis
Brand: Bommarito Automotive Group
Category: Automotive
Description: Your Turn News poll
