Industry Trend: Interactive Sponsorships

by | Jan 15, 2021 | Megaphone Updates, Sponsorship & Advertising, Sports | 0 comments

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One of the biggest trends we’re seeing for the 2020-2021 TV Season is the adoption of Interactive Sponsorships and Interactive Advertising by brands and agencies around the country. Broadcasters have packaged Interactive Campaigns in a variety of ways. The most proven campaign delivering results is a simple formula:

  • Branded Megaphone poll, trivia, or social comment content w/sponsor logo

  • Billboard and/or promo as a lead-in/lead-out of a segment

  • Pop-up offer directing viewers to an advertiser’s website or content

  • Verbal broadcast mention by an anchor: “Tonight’s interactive content is brought to you by Ford”

  • Add :15s or :30s spotbank to deliver addition value

For more ideas to drive interactive revenue, please see some of our favorite campaigns below!


Broadcaster: WABC New York

Brand: Spectrum

Category: Telecom

Description: Weekly sports prediction

Broadcaster: Sportsnet New York (SNY)

Brand: Ford

Category: Automotive

Description: MLB in-game hot take

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Broadcaster: KPNX Phoenix

Brand: Earnhardt Automotive

Category: Automotive

Description: Daily News Poll

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Broadcaster: WPVI Philadelphia

Brand: Dunkin’ Donuts

Category: Dining/Fast Food

Description: Watch and Win

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Broadcaster: Rogers Sportsnet (Canada)

Brand: TD Bank

Category: Banking/Financial Services

Description: Fan Hot take with Watch and Win Contest

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Broadcaster: Sportsnet New York (SNY)

Brand: Cadillac

Category: Automotive

Description: In-Game Fan Hot Take Poll

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BROADCASTER: WPXI Pittsburgh

BRAND: Kia

CATEGORY: Automotive

DESCRIPTION: Black and Gold Sports Poll

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Broadcaster: KSDK St Louis

Brand: Bommarito Automotive Group

Category: Automotive

Description: Your Turn News poll

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Broadcaster: WPVI Philadelphia

Brand: Philadelphia Zoo

Category: Civic Organization

Description: Zoo-a-thon Trivia with Sweepstakes

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Broadcaster: NFL’s Baltimore Ravens

Brand: Strategic Factory

Category: Printing and Office Services

Description: In-venue trivia

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Broadcaster: Sportsnet NY (SNY)

Brand: Draft Kings

Category: Online Betting

Description: Baseball Night in NY Fan Poll

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Broadcaster: WHIO Dayton

Brand: Wright & Shulte

Category: Legal Services

Description: Daily Weather Quiz

Broadcaster: Live With Kelly & Ryan

Brand: Amazon

Category: E-Commerce

Description: Holiday Costume Contest + Prize

Broadcaster: WCMH Columbus

Brand: Pepsi

Category: Food & Beverage

Description: High School Band of the Week

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Broadcaster: Sportsnet NY (SNY)

Brand: AAA

Category: Travel

Description: The Putback Fan Poll