Watch and Win campaigns with Megaphone are one of the most effective ways to generate new leads, both for your clients and your station’s marketing team. The results:
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Drive live viewing for recorded content
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Incentivize viewers to share information including emails and phone numbers
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Convert those leads through newsletters, transactional advertising, or other marketing outreach
6 ABC Philadelphia Thanksgiving Parade
6 ABC Philadelphia created a Watch & Win sweepstakes for the 2020 Thanksgiving Parade, which was sponsored by Dunkin’ and Visit Florida. Every hour a Golden Donut snipe rolled across the screen with a different phrase. Viewers then went to 6abc.com/donut where they selected the correct phrase from a Megaphone Quiz. After they cast their vote, viewers received a custom pop-up form which allowed them to enter to win one of 3 hourly prizes.
