Promoting Megaphone’s Web Polls on Facebook and Twitter are proven strategies to increase traffic on a broadcaster’s website.
During the 2020 Election Cycle, ABC Owned stations regularly shared calls-to-action to participate in Megaphone Web polls through Facebook and Twitter. The results:
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Unprecedented traffic to the ABC websites
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Interactive Storytelling: Poll results become part of the news cycle
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Social traffic converting into website views = increased value to a broadcaster and digital ad network
Fantastic work by the ABC team to engage their audience before, during, and after a newscast!
