Promoting Megaphone’s Web Polls on Facebook and Twitter are proven strategies to increase traffic on a broadcaster’s website.
During the 2020 Election Cycle, ABC Owned stations regularly shared calls-to-action to participate in Megaphone Web polls through Facebook and Twitter. The results:
Unprecedented traffic to the ABC websites
Interactive Storytelling: Poll results become part of the news cycle
Social traffic converting into website views = increased value to a broadcaster and digital ad network
Fantastic work by the ABC team to engage their audience before, during, and after a newscast!