Web Polls: ABC Drives Unprecedented Traffic To Websites

by | Dec 10, 2020 | Megaphone Updates, Responsive Reporting | 0 comments

Promoting Megaphone’s Web Polls on Facebook and Twitter are proven strategies to increase traffic on a broadcaster’s website.

During the 2020 Election Cycle, ABC Owned stations regularly shared calls-to-action to participate in Megaphone Web polls through Facebook and Twitter. The results:

  • Unprecedented traffic to the ABC websites

  • Interactive Storytelling: Poll results become part of the news cycle

  • Social traffic converting into website views = increased value to a broadcaster and digital ad network

Fantastic work by the ABC team to engage their audience before, during, and after a newscast!

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