Megaphone is honored to work with RBB (Rundfunk Berlin Brandenburg), a station covering the greater Berlin region in Germany. It is Megaphone’s first collaboration with a public broadcaster in its history, which is not the only remarkable point.
“RBB is the first public broadcaster in Germany to search for new ways of communicating with viewers live via smartphone. Just broadcasting alone is no longer enough; we want to enable active participation”, says Jens Riehle, RBBs Head of TV and the creator of “meinrbb.de” (“my RBB”). The URL of the interaction page is also the claim of RBBs new offering to its viewers. All live shows have at least one interactive element, ranging from:
polls in the main news
viewer reaction during consumer magazines
daily quiz segments in afternoon programming